We are a hospitality consulting firm specializing in operations infrastructure, culinary documentation, local store marketing, and franchise development. Every engagement begins with understanding your business before we prescribe anything. Our work is hands-on, deliverable-driven, and built to outlast our involvement. Below is an overview of how we work and what we charge.
01
Discovery & Immersion
Where every engagement starts
Before we scope anything, we learn how your business actually operates — remotely and on-site. This phase pays for itself by ensuring the work that follows is right-sized and right-sequenced.
- Operational deep dive & stakeholder interviews
- Technology & systems audit
- Guest journey & competitive review
- Written gap assessment & project roadmap
- Fee credited toward follow-on project
$3,500 – $5,000
flat fee
2–3 weeks
02
Operations & Systems Build
SOPs · manuals · brand standards
The written foundation your business needs to be consistent, trainable, and scalable — whether you have two locations or are preparing for twenty.
- Full operations manual (50+ pages)
- Minimum 15 core SOPs
- Brand standards documentation
- Responsibility matrices
- Two revision rounds per deliverable
$15,000 – $25,000
project fee
8–12 weeks
03
Culinary & Bar Program
Recipes · costing · menu engineering · bar
Institutional culinary knowledge captured, standardized, and costed. From kitchen recipe libraries and food cost baselines to bar program builds — the documentation that protects your margins and makes training stick.
- Recipe library documentation & standardization
- Plate & drink costing sheets
- Food cost & liquor cost baseline reports
- Menu engineering recommendations
- Bar program & signature drink development
$10,000 – $18,000
project fee
6–10 weeks
04
Training & People Development
MIT programs · team training · leadership
Your systems are only as good as the people executing them. We design and build the training infrastructure that develops your team from within — from new hire onboarding and MIT programs to leadership coaching and succession planning.
- Manager-in-training (MIT) program design
- Team member training curriculum & materials
- Hospitality & service standards training
- Leadership development & succession planning
- DISC & values coaching (individual or group)
$8,000 – $18,000
project fee
6–10 weeks
05
Catering & Off-Premise Program
Program build · sales training · execution
A complete catering and off-premise revenue program built from the ground up — menu, packaging, ordering process, sales training, and outreach. We've generated over $60M in off-premise sales across brands of all sizes.
- Catering menu creation & pricing strategy
- Packaging design & order process documentation
- 3rd-party platform setup & optimization
- Sales training, scripts & outreach cadence
- Marketing & promotional calendar
$4,000 + $7,500
immersion + /month
3–4 months
06
Local Store Marketing Program
Community · B2B outreach · four-walls
A field-tested community marketing program built into your operations, not bolted on top of them. We pilot it in one district, document what works, and hand you a playbook any team can execute and scale.
- Market targeting & community segmentation
- Customized LSM playbook by segment
- Outreach cadence, scripts & day-in-the-life guides
- Team training & in-person coaching
- District performance report & rollout blueprint
$4,000 + $7,500
immersion + /month
3–4 months
07
New Store Opening Support
Launch · training · community activation
End-to-end opening support — from pre-opening marketing and team coaching to grand opening execution and post-launch community activation. We've opened stores for some of the most recognizable names in hospitality.
- Pre-opening blueprint & marketing collateral
- Influencer outreach & local press coordination
- Grand opening plan & on-site execution support
- Team coaching & leadership integration
- Post-opening community awareness campaign
$12,000 – $22,000
project fee
6–10 weeks
08
Branding & Web Development
Identity · design · digital presence
Your brand is your first impression with every franchisee, customer, and community partner. We build and refresh brand identities, marketing collateral, packaging, and digital presence that are consistent, compelling, and built to scale.
- Brand identity & logo suite
- Marketing materials & packaging design
- Customized website design & development
- Brand standards & usage guidelines
- Campaign creative & digital assets
Custom pricing
scoped per engagement
~8 weeks
09
Franchise Strategy & Structural Design
Architecture · economics · scalability
Before you build a franchise, you need to design one. We work with you on the strategic architecture of your franchise model — validating unit economics, structuring fees, mapping territory logic, and building the sales process framework that protects long-term scalability.
- Franchise model architecture & fee structure strategy
- Unit economics validation & investment modeling
- Territory logic & mapping methodology
- FDD structure guidance (strategic, non-legal)
- Franchise sales process & CRM pipeline architecture
$15,000 – $25,000
project fee
6–10 weeks
10
Franchise Readiness
Infrastructure · positioning · FDD coordination
For brands serious about franchising who need the operational foundation in place before the sales conversation begins. We build the system — the manual, training program, tech stack, and brand positioning — so your franchise is worth buying.
- Ideal franchisee profile & value proposition
- Operations manual & training program build
- Technology stack configuration
- FDD operational content coordination
- Franchise sales narrative & positioning
$40,000 – $65,000
full program
5–6 months
11
Franchise Sales
Lead gen · pipeline · broker relations
For brands that have completed Franchise Readiness and are ready to sell. We manage the pipeline end-to-end — from lead generation and qualification through discovery, validation, and award — so you can focus on supporting the franchisees you already have.
- Franchise sales pipeline management & CRM
- Lead generation strategy & portal presence
- Broker network outreach & relationships
- Discovery day process & follow-up cadence
- Candidate qualification & award coordination
$3,000 – $5,000
/month + 25–30% franchise fee
Ongoing
12
Ongoing Franchisee Support
Operations · marketing · training · field coaching
Selling a franchise is the beginning, not the end. This ongoing program gives your franchisees direct access to E&D's full bench — operations coaching, local marketing support, training reinforcement, and culinary guidance — so every location performs like your best location.
- Field visits & on-site operational coaching
- Local store marketing & community activation support
- Training reinforcement & new hire onboarding guidance
- Culinary & menu execution quality checks
- Monthly performance reviews & franchisee accountability
$6,000 – $10,000
/month · scales with unit count
Ongoing